Patiala Foundation to join hands with MCC on DAY-NULM projects
Advancing goals of iSEWA and iHERITAGE programmes
Chandigarh, March 22:- In a bid to advancing the goals of their flagship projects – iSEWA and iHERITAGE under DAY-NULM, the Patiala Foundation has joined hands with Municipal Corporation Chandigarh .
Under the Deendayal Antyodaya Yojana-National Urban Livelihoods Program, a session was organized today to educate the women in the self-help groups about the use of Digital Business platforms to promote their products and businesses.
Sh. Ravee Singh Ahluwalia, CEO, Patiala Foundation, highlighted the need to empower the self help groups. Many SHG participants took part in the workshop, which included representatives from over 15 SHG groups. There, they learned how to use digital platforms to develop their company’s brand image and other information about online business activities.
The entire workshop module covered a wide range of topics, such as how to use the digital platform to market their skills and make better earnings, expand their customer base and create more employment opportunities.
Along with improved respect of their profession, this will also provide the traditional livelihood practitioners with chances for self-reliance and progress. This workshop was a step towards expanding the reach of the DAY-NULM programme, which will improve their quality of life and employment chances.
The training workshop included the process of installation of Digital Business platforms,the process of registration, creating business profiles, product catalogue, the way in which they can link to social media page and finally about the payment process. From this the women learned a lot of things and were also got provided with the detailed videos for future reference and learning.
MBA interns from SPJIMR MUMBAI Shradhanshu and Nikita Gupta conducted the workshop as a part of their Internship project work with the Patiala Foundation.
