Tag Archive for: chandigarh

Chandigarh October 4, 2022

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On October 3, 2022, the University Institute of Fashion Technology and Vocational Development hosted an orientation programme for the students of M.Sc. batch 2022–2024 . Students were enthusiastic on their first day. They were warmly welcomed by the Dr Anu H. Gupta, Chairperson, UIFT & VD along with other faculty members and scholars of the department. 

Dr. Jayanti Dutta, Deputy Director, Human Resource Development Centre, Panjab University Chandigarh, gave a very creative and engaging talk entitled “Fun in Research” to kick off the orientation. She demonstrated to the students how engaging and original research can be. She also exhorted students to think creatively and unconventionally. According to her, “Research can made easier if we only don’t notice things but observe it.” . She added ‘ we have been doing research in our day to day life on small things and it’s fun in a way’. She used the word “fun” in reference to research quite well. Students were motivated after learning a new way of doing it.

A workshop on “Creative Thinking” by Ms. Gargi, Guest faculty, UIFT & VD, was taken up in the next session. She explained the importance of creativity in the field of design with a help of the activity of brain storming the name of fashion brands. She stated ‘ creativity generates trends. Layman follows it and designers make it’. She also explained the importance of colour theory in that activity. She described the psychology behind choosing colours for different brands and how to layout a business plan to start and venture.The workshop saw significant participation from the students.

Further, Dr. Ramandeep Sodhi, a guest faculty at UIFT & VD, delivered a second lecture on “The Art and Technicalities of Visual Merchandising.”  This facilitated the learners’ understanding of the concept and significance of display windows. Additionally, she covered the components and significance of visual merchandising.

The final workshop on “Writing A Blog” by Ms. Harleen, Guest faculty UIFT & VD, concluded the orientation programme. She discussed ways and methods of writing a blog which students were very interested in it since content writing has become a full grown profession. Students interacted very actively in this workshop.

The orientation programme came to a successful conclusion with lots of photos and best wishes for their upcoming session.

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Chandigarh October 3, 2022

For Detailed

University Institute of Applied Management Sciences, Panjab University, Chandigarh successfully organized a webinar on Understanding Startups and Entrepreneurship with an intention to encourage entrepreneurship amongst students. The key speaker was Ms. Ekta Jain Founder, Happy Blues, Alumni of UIAMS Batch 2017-19. Prof. Raj Kumar, Hon’ble Vice Chancellor, Panjab University was the patron of the webinar. Ms. Ekta Jain shared her journey that how she launched her startup ‘Happy blues’. She said that the journey was not easy as she had to struggle a lot. The key points were building ecommerce brand, choice of products, technology back up and softwares decisions for accounting, marketing activities. She also discussed positives and negatives of use of market places. She said initially margins are not important as a startup has to build its brand. Margins do fall once you establish yourself. Sometimes you end up spending out of pocket even when you use market places. She discussed about various ways in which a person can start an e-commerce business without any investment. She suggested students that while going for the product services one should always choose that product/ service of your own interest. She also talked about her experience with shopify and told the benefits of using shopify. A doubt clearing question-answer session marked as the last activity of the webinar and it was concluded with a vote of thanks. Prof. Monika Aggarwal, Director, UIAMS said that UIAMS is so proud of its entrepreneur Alumnus as the need of the hour is to motivate students to have their own startups and become job providers.  The event was coordinated by members of Entrepreneur and Corporate Relation Cell of UIAMS Mayakshi, President ECRC,Rhythm kumar Singhal, Vice- President, ECRC, Tamanna, Vice-President, ECRC, Dr.Anjali Sachdeva, ECRC Coordinator and Yajat Loomba, Senior Executive, ECRC, Akanksha, Senior Executive, ECRC under the guidance of esteemed Faculty Coordinator Dr. Manu Sharma, Assistant Professor, UIAMS.

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