MCC cracks down on illegal hoardings violating Advertisement Control Act norms
Removes 40 unauthorized boards; serves notices of Rs. 1.8 cr
Chandigarh, June 11:- Keeping in view the road safety and city aesthetics in mind, all unauthorized hoardings that fall under the Municipal Corporation Chandigarh jurisdiction are under stern scrutiny.
Cracking down on illegal hoardings violating advertisement control order 1954 provisions, Ms. Anindita Mitra, IAS, Commissioner, Municipal Corporation, Chandigarh today ordered the concerned officers to take strict action against such violations throughout city and regular inspections will be carried out in city markets to remove the illegal hoardings.
Following which, the enforcement wing of MCC removed illegal boards/banners from various sectors which were displayed contrary to the provisions of the Chandigarh Advertisement Control Order 1954 and notices have been served to the five violators having penalties of around 1.8 crores. The violators were including Best Ever, Sector 22-D, Kashwi Tution, Madam Maya & DK Goyal, Connect, PORTER, Bansal classes, EDVX Trum, (all Sector 34), Apptizer food point, Sanjay Dhaba, Daily Dose, Batra Corner, Anamika Boutique, Shiv Food, Booth No.88, Spy Singh, Hair Dresser, My Insurance Point, Shine and Glowand PC laptop repair (all Sector 27).
The Commissioner stated that proper awareness meetings were organized with all the stakeholders in the month of April, 2022 regarding implementation of the Chandigarh Advertisement Control Order, 1954 provisions. The order was implemented, keeping road safety and city aesthetics in mind. According to the CACO, 1954, prior permission of the MCC authority is required to display an advertisement to public view in any manner. Recently, The Enforcement Wing of the MCC has also announced an intensive drive to remove posters, banners and illegal hoardings or advertisements installed at public places and busy markets in areas falling under the civic body.
The latest drive by the civic authorities will also take action against self signages that violate the rules. As per the CACO, 1954, self signages that are exceeding 1.5 square meters of a shop needs to take prior consent by the civic body. The awareness is to ensure that unauthorized advertisements, self-signages, flexes and hoardings that have been erected in violation of CACO, 1954 are removed.
