*Mayor inaugurates ‘Prarambh’; a unique store in tricity offers diverse eco-friendly alternatives*
*MCC committed to remove the scourge of single use plastic from the city*
Chandigarh, August 9:- To ensure the widespread availability of sustainable products at affordable prices and to encourage their adoption among merchants, residents, and rehri walas, the Municipal Corporation Chandigarh (MCC) introduces “PRARAMBH,” a first of its kind store, in Tricity. This dedicated establishment, located in the heart of Sector 17, Chandigarh, will serve as a beacon of sustainability, providing a wide range of environmentally conscious options.
Chandigarh Mayor Sh. Anup Gupta and Municipal Commissioner Ms. Anindita Mitra inaugurated “PRARAMBH,” a revolutionary one-stop store dedicated to sustainable products. The store launch, attended by other MC officials and dignitaries, marks a new era of environmental consciousness and highlights the city’s unwavering commitment to creating a greener and more sustainable world. MCC is also determined to make Chandigarh No.1 in Swachh Survekshan-2023, further emphasizing the city’s dedication to cleanliness and sustainability.
The primary goal of “PRARAMBH” is to establish a sustainable products shop operated by Self Help Groups under the Social Mobilization & Institutional Development (SM&ID) component of the Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM). By discouraging wholesalers, merchants, and rehriwalas from using single-use plastic products, this pioneering initiative aims to enhance convenience and accessibility, making sustainable shopping a seamless experience for all.
The Mayor expressed his enthusiasm for the initiative, that the inauguration of ‘PRARAMBH’ marks a significant milestone in our journey towards sustainability. By providing a wide range of eco-friendly alternatives, we are empowering the community to make environmentally conscious choices and contribute to a greener future for Chandigarh.
Municipal Commissioner Ms. Anindita Mitra said that through ‘PRARAMBH,’ we aim to create a culture of responsible consumerism and environmental stewardship. This store will not only offer sustainable products but also serve as an educational platform, raising awareness about the importance of sustainable living and inspiring individuals to adopt eco-friendly practices.
In the face of escalating environmental concerns and an ever-increasing demand for eco-friendly solutions, sustainable products have emerged as a pivotal catalyst in effecting positive change. Far surpassing the mere satisfaction of immediate needs, sustainable products encompass the entire lifecycle of a product, from responsible sourcing of raw materials to eco-conscious disposal. By minimizing environmental impact and maximizing social and economic benefits, these products not only drive innovation but also foster responsible consumerism, industry accountability, and environmental stewardship.
Targeting a broad spectrum of stakeholders including street vendors, shopkeepers, rehriwalas, residents, hospitals, and institutions, “PRARAMBH” aims to cater to the diverse needs of the community. The store will feature a carefully selected range of sustainable products, including:
*Compostable Carry Bags/Garbage Bags:* These bags are designed to be biodegradable and environmentally friendly, allowing for easy disposal and decomposition.
*Cutleries:* The store will offer biodegradable and eco-friendly cutlery options, such as utensils made from materials like bamboo or compostable material.
*Cloth Bags:* Cloth bags will be available as an alternative to single-use plastic bags. These bags can be used for shopping and carrying items multiple times, reducing plastic waste.
*Candles:* The store will offer eco-friendly candles that are made from sustainable materials, such as soy wax or beeswax, which have a lower environmental impact compared to traditional paraffin wax candles.
*Agarbati’s:* Eco-friendly and natural incense sticks, also known as agarbati’s, will be available. These sticks are made from natural ingredients without the use of harmful chemicals.
In addition to the range of sustainable products mentioned earlier, “PRARAMBH” also offers a variety of customized gifts and momentos, paintings, hoops, resin flower preservation, photo frames, rakhi, wall painting, and crochet toys. These unique and handcrafted items add a personal touch to special occasions and celebrations while promoting the use of sustainable materials.
With every item thoughtfully chosen for its positive impact on the environment, “PRARAMBH” ensures that sustainability is within reach for all.
This visionary project owes its realization to the collaborative efforts of the Municipal Corporation Chandigarh and local Self Help Groups. By partnering with these groups, “PRARAMBH” not only champions sustainable practices but also empowers marginalized communities, fostering inclusivity and social cohesion.
The establishment of “PRARAMBH” represents a significant stride towards a more sustainable future for Chandigarh. Beyond being a trusted purveyor of sustainable products, the store will serve as an educational platform, raising awareness about the importance of sustainable living and inspiring individuals to embrace greener practices in their daily lives.
The resounding success of “PRARAMBH” will serve as a foundation for future expansion, as the Municipal Corporation Chandigarh remains committed to opening additional sustainable product stores across the city. Through active engagement, impactful awareness campaigns, and robust collaborations with businesses and organizations, this initiative aims to create a thriving sustainable ecosystem that benefits all.
“PRARAMBH” symbolizes Chandigarh’s steadfast dedication to addressing pressing environmental concerns and promoting responsible consumerism. By embracing sustainable products and offering customized alternatives, we collectively pave the way for a greener, healthier, and more prosperous future.
Citizens shall visit “PRARAMBH” at Shop no.2, Sector 17, Near Smart City Office, Chandigarh, and join MCC in the mission to create a sustainable and vibrant community.
