Enrolments for PU’s online Course on Digital Marketing Crossed 10000
The enrollments for Panjab University’s highly successful and popular course on Digital Marketing have crossed the mark of 10000 for July-Nov 2020 semester. This course is available on MHRD’s SWAYAM platform and there is no enrollment fee for this course.
Dr Tejinderpal Singh, Associate Professor from University Business School is offering this course for the second time on SWAYAM platform and the curriculum is based on the industry practices and standards. According to Dr. Singh, anyone who wants to hone digital marketing skills may join this course on SWAYAM platform.
This course is following application-based teaching-learning pedagogy where learners will be exposed to various tools, platform and techniques of digital marketing such as WordPress, Google Ads, Email Marketing, Social Media Marketing, Google Analytics etc.
The course has 40 online modules spreading over 3 months and the final examination will be conducted by the SWAYAM to certify the successful learners. Last year, this course was ranked amongst top 15 online courses world-wide by the ClassCentral, a directory of online courses.
