*MC Chandigarh to receives 1.70 crore bid as revenue from roundabout maintenance via advertisement model*
In a significant step towards sustainable urban maintenance, the Municipal Corporation Chandigarh has initiated a revenue-based model for the upkeep of city roundabouts and park fountains. Under this model, agencies have submitted bids for 5 round abouts having revenue of Rs. 1.70 crore for two years. The bids were invited to maintain the infrastructure in exchange for advertising rights and licensing fee, as per the Advertisement Control Order.
While sharing about this development, city Mayor Smt. Harpreet Kaur Babla said here today thst out of approximately 35 roundabouts across the city, bids were received for maintenance, and three agencies have been found viable for five key roundabouts. These include Junction No. 27 (Sectors 17/18/21/22), Junction No. 8 (Sectors 2/3/10/11), Junction No. 11 (Sectors 5/6/7/8), Junction No. 28 (Sectors 18/19/20/21), and the small roundabout on V-4 Road, Sector 10. She said that the Municipal Corporation will generate revenue of ₹1.70 crore from advertisement and license fees over a two-year period from these five sites alone.
She said that the remaining 30 roundabouts are also in the pipeline under the same model. “This initiative will not only ensure the beautification and upkeep of public spaces but will also bring non-tax revenue to the Corporation,” she said.
In addition, 52 fountains located in various city parks are also being brought under the same revenue-sharing model. This initiative reflects the city’s commitment to innovative urban governance and self-sustaining public space management, the Mayor said.
